We all know that good advertising must contain world-class creative. Creative that breaks through the clutter and inspires consumers to take action. Unfortunately, many agencies spend millions of dollars developing and executing creative concepts that don't fit the bil...

There are a plethora of tactics and/or platforms that will allow you to build an online marketing campaign aimed at generating leads for your business. After all, leads are the lifeblood of all businesses, and successful entrepreneurs are always generating and nurturin...

Four ways to increase store traffic with digital marketing.

I recently came across one of the online properties of a national company and highly recognizable brand and I was surprised at the lack of fluidity and the overall user experience of the site. Immediately I thought to myself that if a company that spends millions of do...

To put it simply, if your business does not have a website YOU ARE MISSING OUT ON SALES OPPORTUNITIES.

It amazes me, the amount of small businesses that don't have websites, even in 2016. The value of having a branded online presence is insurmountable in today's economi...

There is more to online marketing than social media. At first glance social media may appear to be an easy and free medium to use and to promote your business or products. But beware, social media followers, likes and +1s alone do not equate to sales. Many small busine...

In today’s market environment, developing a customer centric communications strategy is not an option for high performing companies.  Companies can no longer afford to underestimate the power of social media and digitally enfranchised consumers.  Consumers expect to fi...